Netflix LIVE
One entrance. Many languages.
Netflix LIVE was a modular intro adapted across languages and formats. Every version had to arrive with the same energy.
Netflix LIVE / Japanese / 16:9 + 9:16
Netflix / Global Marketing / Motion Transcreation
Netflix
The words changed. The punch couldn’t.
Global campaign motion rebuilt across languages, scripts and formats—without losing the timing, tone or idea.
- Lead project
- Happy Gilmore 2
- Role
- Graphics Lead / Informed Captain
- Scale
- 33 localized versions
- Formats
- 16:9 / 1:1 / 9:16
- Partners
- Linguists / Marketing Operations / editorial / sound
At Netflix, I adapted campaign motion for audiences around the world. Working with linguists and the Marketing Operations, editorial, and sound teams, I rebuilt each campaign’s graphics around supplied language—matching its timing, typography and personality—then delivered the work across 16:9, 1:1 and 9:16.
This was transcreation: not just changing the words, but preserving the joke, rhythm or dramatic beat behind them.
01
Tentpole Launch / Graphics Lead
One launch. Thirty-three versions.
Happy Gilmore 2 was a tentpole release, and I was the graphics lead—what our team called the Informed Captain. I joined early, kept the work aligned through a two-to-three-month launch, and stayed hands-on through design, tracking, masking, compositing and delivery.
Across 33 localized versions, the words changed. The joke still had to land.
Game Changer / Selected language versions
Happy Gilmore 2 — full Danish Game Changer spotPresentation-quality player link pending
02
The Waterfront / Motion Transcreation
Rebuilt to feel original.
The opening cards and underwater main title had to work in new languages without looking like new versions. I reverse-engineered the original animation, rebuilt the typography, and matched its timing, texture and underwater motion.
Underwater main title / Selected language versions
03
Supporting Campaigns
Different stories. Same standard.
The Old Guard 2
Built to hit the cut.
For The Old Guard 2, I rebuilt the gold typography around each approved language version and timed it into a fast action edit. Different words. Same weight.
The Old Guard 2 / French
The outcome
Built to travel. Made to land.
Across languages, scripts and formats, every piece had one job: feel like it belonged there from the start.