Paramount+ / The Game / 2021

The Game

Campaign Identity · Motion Design · Broadcast Open

Four visual routes led to a complete motion identity—one strong enough to cross from marketing into the series itself.

Role
Pitch Design · Motion Design · Typography · Toolkit
Project
Campaign Identity · Broadcast Open
Tools
After Effects · Photoshop · Illustrator

Paramount+ asked its creative team to develop promotional identities for the continuation of The Game. I pitched four routes exploring hand-painted energy, sports texture, arena polish and nighttime atmosphere.

Direction 04 was selected. I expanded it into a modular motion toolkit for trailers, social and on-platform assets. Then production adopted the identity as the show's episodic opening title.

01 / The pitch

Four routes. One selected system.

Paint began with raw gesture. Pop pushed sports texture. Prime introduced arena light and space. Final balanced the authored gold mark with enough restraint to carry a complete campaign.

01

Paint

Paint route for The Game identity.

Raw gesture and hand-painted energy.

02

Pop

Pop route for The Game identity.

Sports texture pushed into graphic space.

03

Prime

Prime route for The Game identity.

Arena light, polish and dimensional scale.

04

Final

Selected
Final route for The Game identity.

The authored gold mark, balanced for a complete campaign.

02 / Selected route · Motion build

03 / The toolkit

One look became an entire campaign language.

Paramount Plus Original card from The Game toolkit.
P+ Original
Title A card from The Game toolkit.
Title A
Title B card from The Game toolkit.
Title B
16:91:19:16

16:9 archival toolkit shown

The payoff

Built for the campaign.
Chosen for the show.

Created for promos and trailers. Adopted as the show's episodic opening title.

The selected final gold and violet identity for The Game.
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