Editorial / Pilots / Original Formats

Digital Originals

The format started on the timeline.

Editing • Motion Design • Sound Design • Format Development

Work
Awestruck pilots / PopSugar comedy / original formats
Role
Editing / motion design / sound design / format development
Breakout
Almost Perfect Beach Hacks / 37 million views
Man Braid
Co-writing / performance / editing

I cut pilots like prototypes—finding the pace, voice, graphics and sound that could carry a whole series. The work moved between lifestyle, character and comedy, sometimes behind the edit and sometimes in front of it.

01

Original title / World building

Souls Unveiled.

An authored title and map sequence built around tactile scale, orbital movement and a precise reveal of the Sápmi region.

Title design + animation
Sápmi map / world building
02

Awestruck / Pilot edit

Almost Perfect Beach Hacks.

I edited the pilot and established its pace, look, graphics and sound. The format grew into a 37-million-view breakout.

Awestruck’s Almost Perfect Beach Hacks post showing 37 million views.
Archive proof / 37 million views
03

Awestruck / Character format

Dear Jaime.

I shaped the pilot’s pacing, graphics and sound around Jaime Randolph’s character—then built the open and title language that could return with the format.

Main title design + animation
04

Pilot open / Recurring format

Jenni & Roger: Domesticated.

I edited the pilot and handled its sound design and music supervision—choosing a playful Danny Elfman / The Simpsons-inspired score direction that established the show’s vibe. I also built the recurring open as a repeatable piece of the identity. The pilot was later picked up by MTV for YouTube.

Recurring pilot open
Main title animation
05

PopSugar / Comedy

Man Braid.

I co-wrote, performed in and edited the final piece. It passed 12 million views in its first week.

Final cut / opening setup
Final cut / comedy beat

The outcome

Formats built to carry a voice—and find an audience.

Next projectPitch Sizzles08 / 13