Client-requested generative work

Gen AI

Another tool. The same responsibility.

Generative workflows combined with design, compositing and editorial craft.

Scope: Client-requested generative work
Role: Direction / design / compositing / editorial
Approach: Controlled generation inside a conventional finishing pipeline

I use generative tools when the brief calls for them, then bring the material through the same decisions as any other job: design, timing, compositing, typography and finish.

This is a separate capability—not a label for the rest of the portfolio.

Hi-Chew / Concept + finish

Generate the possibility. Finish the image.

Short client-requested explorations, art-directed around the product and finished for a coherent campaign world.

Hi-Chew / selected concept

Smirnoff / Product worlds

Build a world around the product.

Brief, art-directed product moments shaped through generation, compositing and finish.

Smirnoff / Tropical Tiki

Smirnoff / Hammock Cans

Gamers IRL / Work in progress

A game world in the real one.

An evolving edit built across live-action, generated environments, motion design and compositing.

Gamers IRL / Work-in-progress excerpt

Gamers IRL full work-in-progress edit · 03:25Presentation-quality player link pending

Full reel / Sound on

Gen AI Reel 2026.

The full reel loads only when you ask for it.

The point

New tools. Authored choices.

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